Kaspersky Free: It’s Global Rollout 2017

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In our daily cyber life, antivirus software is a regular necessity. In the antivirus world, Kaspersky, the Russian company has made a very popular place among the many. But ever thought of free antivirus services? Well, we have always bought antivirus CDs and installed it but that included money and if it’s a TOTAL SECURITY, then it’s really expensive. Well, Kaspersky has brought in front of us a powerful antivirus which they will launch globally for free!!!!

Moscow-based Kaspersky Lab on Tuesday announced it was rolling out a free version of its antivirus software across the globe, a product launch that comes amid mounting suspicion in the United States that the cyber firm is vulnerable to Russian government influence. Kaspersky Free was immediately available in the United States, Canada, and several Asia Pacific countries and would launch in other regions in the coming months, Eugene Kaspersky, the company founder, wrote in a blog post (bit.ly/2uXnsVQ). Kaspersky said the free version was not intended to replace the paid versions of its antivirus software, describing it as offering “the bare essentials,” such as email and web antivirus protection and automatic updates. But the free software would benefit all of Kaspersky Lab’s customers by improving machine learning across its products, he said. The company has been working on Kaspersky Free for 18 months, a development phase that included pilot versions in several markets including Russia, Ukraine, China and Scandinavian countries. Let us see some of the clips-

Their own blog said,

We’ve been working on this release for a good year-and-a-half, with pilot versions in a few regions, research, analysis, tweaks and the rest of it, and out of all that we deduced the following:

  • The free antivirus won’t be competing with our paid-for versions. In our paid-for versions there are many extra features, like: Parental ControlOnline Payment Protection, and Secure Connection (VPN), which easily justify the ~$50 for premium protection.
  • There are a lot of users who don’t have the ~$50 to spend on premium protection; therefore, they install traditional freebies (which have more holes than Swiss cheese for malware to slip through) or they even rely on Windows Defender (ye gods!).
  • An increase in the number of installations of Kaspersky Free will positively affect the quality of protection of all users, since the big-data-bases will have more numbers to work with to better hone the machine learning.

And based on those three deductions we realized we had to do one thing, and fast: roll out a KL freebie all over the planet!

Last year the product successfully piloted in the Russia-Ukraine-Belarus region, in China, and also in the Nordic countries (that’s DenmarkNorwaySweden and Finland, in case you were wondering). I say successfully… – that would be an understatement; for with practically zero promo activity Kaspersky Free was installed several million times, in doing so cranking up our market share considerably. Not that increasing market share is our aim; our aim is to raise the overall level of protection on the Internet. Anyway, here’s thanks to all Kaspersky Free users for helping us save the world!

The software may get released by September 2017. All we can hope that it can cover basic necessities of the common users. Indeed a huge step!

Navoniloy Bhaumik
An optimistic Football lover with a monstrous urge to know the unknown!
Working to make people enthusiastic about more knowledge and amazing facts
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